Remember last year during the holidays, K Mart and Joe Boxer came out with a TV commercial that had people talking. "Show Us Your Joes".Seriously, I know of K Mart in Bismarck. I've been there before but it's not a destination for me only because I live on the South side of town.

This year, K Mart and Joe Boxers are at it again. This time, the new holiday commercial and the two companies took a 360 degree turn by featuring pregnant ladies doing some serious dance moves with Santa Baby. Take a look and let us know what you think.

I'm thinking Joe Boxer is getting cooler and cooler with every holiday!

Let's face it though, reality is K Mart along with Sears (the same company) are going through an identity problem with the shopping public. Both brands seem outdated. They both are considered old and outdated. It's a place where our parents used to shop.

K Mart having the Joe Boxer brand is, in my opinion a step in the right direction. Joe Boxer is considered cool, hip and happening with many college aged students.

Merry Christmas!

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